Courses
All courses carry 3 credits unless otherwise specified.
591, 592, 593, 594, 595 Seminar
Various topics related to the management, business, and financial functions of sport organizations.
594B Sport Event Management
Topics essential to the management of sports events: finance, sponsorship, advertising, public relations, site preparation, tournament operations and risk management. Theoretical understanding enhanced through application of information to an actual event.
595B Advanced Sport Marketing-Sales
Experiential learning course, providing students with an understanding of various sales methodologies used in sport organizations and teaches students to effectively design and implement sales campaigns.
623 Sport Marketing
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.
624 Sport Finance and Business
Analysis of the financial issues related to the operation of public and private sport organizations. Specific topics include: structure of sport industry; determinants of profitability; forms of ownership, taxation, and financing.
635 Sport and the Law
The law as it applies to professional and amateur sport organizations. In-depth analysis of contract law, tort law, constitutional law, administrative law, antitrust law, labor law, collective bargaining, and arbitration as it relates to sport.
636 Sport Organizational Behavior and Development
Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.
661 Social-Historical Foundations of Modern Sport
Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structures, and contemporary social issues.
676 College Athletics
Analysis of the organizational structures within college athletics, investigation of the management of college athletic departments and organizations, and discussion of the contemporary issues affecting college athletics.
680 Strategic Management Issues in the Sport Industry
Integration of multiple disciplines (marketing, organizational behavior/development, law/risk management, finance, socio-cultural) this case study-based course challenges students to identify and address current strategic issues facing sport executives across a broad range of sport industries including professional teams, consultancies, college athletic and manufacturers. Topical issues explored include entrepreneurship and the effective use of marketing and management analytics.
688 Sport Labor Relations
Analysis of labor relations in the professional sport industry. Emphasis on negotiation, arbitration and the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation project.
691, 692, 693, 694 Seminar
Various topics related to the management, business, and financial functions of sport organizations.
692A Economics of Sports
Students use economic analysis to study a wide variety of issues affecting the sport industry. Both professional and college sports examined.
693A Applied Sport Marketing Research
Survey design, implementation and an-alysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work.
694B Professional Development Seminar
A comprehensive overview of the various segments within the sport industry. Students assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with interests, and market themselves to prospective employers. Credit, 2.
696 Independent Study
Special projects, studies, or research. Credit, 1-6.
697A International Sport Management
Promotes critical thinking and understanding of international cultural issues as related to sport.
697D Sport Analytics
698 Practicum in Sport Management
Participation in management of a sport organization. Students work as interns within a diverse area of the sports industry: professional, collegiate, amateur or private corporations. Prerequisite: 3.00 GPA. Pass/Fail only. Credit, 6.
699 Master’s Thesis
Credit, 6.
791, 792, 793, 794, 795 Seminar
Various topics such as research in sport management/theory.
796 Independent Study
899 Dissertation
Credit, 18.
