Courses
All courses carry 3 credits unless otherwise specified.
591, 592, 593, 594, 595 Seminar
Various topics related to the management, business, and financial functions of sport organizations.
593B Seminar - Sport Promotion and Sales
This course provides in-depth focus on two major revenue-generation components of the sport industry. It is divided into two distinct modules: 1) retail sales promotion focusing on tactics used to leverage sport sponsorship to drive sales; and 2) sport sales and sales management, focusing on relationship selling and the sport industry’s best practices.
594B Seminar - Sport Event Management
Topics essential to the management of sports events: finance, sponsorship, advertising, public relations, site preparation, tournament operations and risk management. Theoretical understanding enhanced through application of information to an actual event.
597S Seminar - Applied Topics in Sport Business
A practitioner-designed course, as Director of Corporate Partnerships for Kraft Sports & Entertainment leads this once-a-week night class examining the dynamic world of sport sponsorship. This course will be built from the practitioner's 15 year career in sports, and examine work relating to the design and execution of world class marketing campaigns on behalf of corporate partners of sports entities. This course will be heavily applied, critically examining brands, properties (both team, and league) and agency stakeholders, and is especially suited for students pursuing careers in marketing, sponsorship, or sales.
597W Women in Sport Business
The purpose of this course is to provide women students pursuing careers in the business of sport with intimate access to industry practitioners, from which key work/life experiences, challenges, opportunities, and networking dynamics will be explored in order to foster future student success. The course will feature insights provided by leading women experts from diverse segments of the commercial sports industry. Discussion of critical issues faced in their respective jobs, and throughout their career paths, will form insights for student enrichment
623 Sport Marketing
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.
624 Sport Finance and Business
Analysis of the financial issues related to the operation of public and private sport organizations. Specific topics include: structure of sport industry; determinants of profitability; forms of ownership, taxation, and financing.
635 Sport and the Law
This course provides an understanding of the legal issues involved in the supervision, management and business operations of sport enterprises. The course adopts a managerial approach to legal issues that confront sport managers, including tort law, contract law, constitutional law, antitrust law, agency law, intellectual property law, administrative law, and governance and participation issues in professional sport and amateur athletics.
636 Sport Organizational Behavior and Development
Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.
661 Social-Historical Foundations of Modern Sport
Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structures, and contemporary social issues.
671 Sport Analytics
Students in this course examine how analytics yields new insights across many facets of the sport industry, such as ticket pricing, facility management, player evaluation, and in-game decision making. The course emphasizes core skills needed to conduct basic analyses: data structuring, data shaping and manipulation, methods of statistical analysis, and data visualization. Course projects call on students to conduct original analyses, identify the strategic applications of their research, and communicate their findings in a manner suitable for sport practitioners. The course is geared toward future managers within any department, rather than only future data analysts, thus technical instruction uses Microsoft Excel and content breadth is prioritized over depth. However, students with existing aptitude in software like python or R are welcome to also use such tools when completing certain assignments, subject to consultation with the course instructor.
676 College Athletics
Analysis of the organizational structures within college athletics, investigation of the management of college athletic departments and organizations, and discussion of the contemporary issues affecting college athletics.
688 Sport Labor Relations
Analysis of labor relations in the professional sport industry. Emphasis on negotiation, arbitration and the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation project.
691, 692, 693, 694 Seminar
Various topics related to the management, business, and financial functions of sport organizations.
692A Seminar - Economics of Sports
Students use economic analysis to study a wide variety of issues affecting the sport industry. Both professional and college sports examined.
693A Seminar - Applied Sport Marketing Research
Survey design, implementation and analysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work.
694B Professional Development Seminar
A comprehensive overview of the various segments within the sport industry. Students assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with interests, and market themselves to prospective employers. Credit, 2.
696 Independent Study
Special projects, studies, or research. Credit, 1-6.
698 Practicum in Sport Management
Students work as interns within a variety of sports industry segments including: professional sports, collegiate sports, amateur sports, consulting agencies, sporting goods, and other sport-related corporations. Prerequisite: 3.00 GPA. Pass/Fail only. Credit, 6.
699 Master’s Thesis
Credit, 6.
791, 792, 793, 794, 795 Seminar
Various topics such as research in sport management/theory.
796 Independent Study
899 Dissertation
Credit, 18.