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The B.A. in Communication is a liberal arts degree, preparing students for any career that calls for higher literacy skills, analytical reasoning, and critical thinking.  The Communication major helps prepare many students for work as communication specialists in industry; local, state, and federal government agencies; educational institutions; research organizations; and political organizations.  Specific positions in such organizations can include: production, sales, and programming positions for radio and television stations; media and communication advisers for political campaigns, intercultural organizations, labor unions, and government agencies; and communication consultants for personnel management, advertising, and sales organizations.

Surveys of Communication alumni indicate that about 30 percent of graduates work in print, film, and broadcast communication industries; about 45 percent work in government, non-profit or business related occupations, such as advertising, public relations, sales, financial or social services, and administration; and about 20 percent go on to graduate study, professional schools or teaching.