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Requirements
For required freshman-sophomore and Isenberg School core courses, see under Isenberg School of Management.

Required Courses in the Major:
412 Marketing Research

Any three of the following Managerial Marketing elective courses (not all courses are offered every semester):
410 Consumer Behavior
421 Product Strategy
422 Promotional Strategy
425 Sales and Distribution Strategy
437 International Marketing
441 Marketing Management
450 Direct Marketing
455 Internet Marketing
465 Retailing Management and Technology
491I Services Marketing
491S Small Business Marketing or any other MARKETNG 491 course

Six credits of upper-level electives in the Isenberg School. These can include Marketing courses.

Twenty-four free elective credits, twelve of which must be taken outside of both the Isenberg School and the Economics Department.