The Major

Requirements
For required freshman-sophomore and Isenberg School core courses, see under Isenberg School of Management.

1) Required Course in the Major:
412 Marketing Research

2) Any three of the following Managerial Marketing elective courses (not all courses are offered every semester):

410 Consumer Behavior
421 Product Strategy
422 Advertising & Promotional Strategy
425 Sales and Distribution Strategy
437 International Marketing
441 Marketing Management
450 Direct Marketing
455 Internet Marketing
465 Retailing Management and Technology
468 Services Marketing
491F Social Media
491L Managerial Perspectives on MKTG Strategy
491M Customer Relationship Management
491N Non-profit Marketing
491S Small Business Marketing
491SM Marketing for Sustainable Business
497M Brand Management and Strategy
497T Marketing Text Mining and Analytics
498B Advertising Practicum
or any other MARKETING 400 or higher course

3) Six credits of 300-level or highter Isenberg business electives, INCLUDING MARKETING courses and electives.