The Courses

(All courses carry 3 credits unless otherwise noted.)

301 Fundamentals of Marketing

398 Internship 1-3 cr

410 Consumer Behavior

412 Marketing Research

413 Social Media and Marketing Analytics

421 Product Strategy

422 Advertising & Promotional Strategy

425 Sales and Distribution Strategy

437 International Marketing

441 Marketing Management

450 Direct Marketing

455 Internet Marketing

465 Retailing Management and Technology

468 Services Marketing

491F Topics in Social Media

491L Managerial Perspectives

491M Customer Relationship Management

491N Non-profit Marketing

491S Small Business Marketing

491SM Marketing for Sustainable Business

496 Independent Study 1-3 cr

497G Generating Customer Insights

497M Brand Management and Strategy

497T Marketing Text Mining and Analytics

498B Advertising Practicum

499J Tools for Professional Success

499K Honors Internship

499P Honors Project

499T Honors Thesis

499Y Honors Research