The Courses

(All courses carry 3 credits unless otherwise noted.)

301 Fundamentals of Marketing

398 Internship (1-3 cr)

410 Consumer Behavior

411 Generating Customer Insights

412 Marketing Research

413 Social Media and Marketing Analytics

414 Marketing Analytics Using R

421 Product Strategy

422 Advertising & Promotional Strategy

423 Brand Management and Strategy

424 Influencer Marketing

425 Sales and Distribution Strategy

437 International Marketing

438 Multicultural Marketing in a Global World

441 Marketing Management

450 Multichannel Marketing

455 Digital Marketing

460 Nonprofit Marketing

465 Retailing Management and Technology

468 Services Marketing

470 Marketing for Sustainable Business

486 Small Business Marketing

490D Digital thinking, practice, and problem solving for marketing and business

490W Marketing for Health and Wellness

496 Independent Study (1-3 cr)

498B Advertising Practicum

499J Tools for Professional Success

499K Honors Internship

499P Honors Project

499T Honors Thesis

499Y Honors Research