The Major
Requirements
For required freshman-sophomore and Isenberg School core courses, see under Isenberg School of Management.
- Required Course in the Major:
- Any three of the following Managerial Marketing elective courses:
(not all courses are offered every semester)
- 410 Consumer Behavior
- 421 Product Strategy
- 422 Advertising & Promotional Strategy
- 425 Sales and Distribution Strategy
- 437 International Marketing
- 441 Marketing Management
- 450 Direct Marketing
- 455 Internet Marketing
- 465 Retailing Management and Technology
- 468 Services Marketing
- 491F Social Media
- 491L Managerial Perspectives on MKTG Strategy
- 491M Customer Relationship Management
- 491N Non-profit Marketing
- 491S Small Business Marketing
- 491SM Marketing for Sustainable Business
- 497M Brand Management and Strategy
- 497T Marketing Text Mining and Analytics
- 498B Advertising Practicum
or any other MARKETING 400 or higher course
- Six credits of 300-level or higher Isenberg business electives, INCLUDING MARKETING courses and electives.