The Major

Requirements

For required freshman-sophomore and Isenberg School core courses, see under Isenberg School of Management.

  1. Required Course in the Major:
    • 412 Marketing Research
  2. Any three of the following Managerial Marketing elective courses:
    (not all courses are offered every semester)
    • 410 Consumer Behavior
    • 421 Product Strategy
    • 422 Advertising & Promotional Strategy
    • 425 Sales and Distribution Strategy
    • 437 International Marketing
    • 441 Marketing Management
    • 450 Direct Marketing
    • 455 Internet Marketing
    • 465 Retailing Management and Technology
    • 468 Services Marketing
    • 491F Social Media
    • 491L Managerial Perspectives on MKTG Strategy
    • 491M Customer Relationship Management
    • 491N Non-profit Marketing
    • 491S Small Business Marketing
    • 491SM Marketing for Sustainable Business
    • 497M Brand Management and Strategy
    • 497T Marketing Text Mining and Analytics
    • 498B Advertising Practicum
    or any other MARKETING 400 or higher course
  3. Six credits of 300-level or higher Isenberg business electives, INCLUDING MARKETING courses and electives.