The Courses
(All courses carry 3 credits unless otherwise noted.)
301 Fundamentals of Marketing
398 Internship (1-3 cr)
410 Consumer Behavior
412 Marketing Research
413 Social Media and Marketing Analytics
421 Product Strategy
422 Advertising & Promotional Strategy
425 Sales and Distribution Strategy
437 International Marketing
441 Marketing Management
450 Direct Marketing
455 Internet Marketing
465 Retailing Management and Technology
468 Services Marketing
491F Topics in Social Media
491L Managerial Perspectives
491M Customer Relationship Management
491N Non-profit Marketing
491S Small Business Marketing
491SM Marketing for Sustainable Business
496 Independent Study (1-3 cr)
497F Influencer Marketing
497G Generating Customer Insights
497M Brand Management and Strategy
497T Marketing Text Mining and Analytics
498B Advertising Practicum
499J Tools for Professional Success
499K Honors Internship
499P Honors Project
499T Honors Thesis
499Y Honors Research