The Major

Requirements

For required freshman, sophomore, and Isenberg core requirements, see under Isenberg School of Management.

1. Required Course in the Major:
   • 412 Marketing Research
2. Any three of the following Managerial Marketing elective courses:
   (not all courses are offered every semester)
   • 410 Consumer Behavior
   • 411 Generating Customer Insights
   • 413 Social Media and Marketing Analytics
   • 421 Product Strategy
   • 422 Advertising & Promotional Strategy
   • 423 Brand Management and Strategy
   • 424 Influencer Marketing
   • 425 Sales and Distribution Strategy
   • 437 International Marketing
   • 441 Marketing Management
   • 450 Direct Marketing
   • 455 Internet Marketing
   • 460 Non-profit Marketing
   • 465 Retailing Management and Technology
   • 468 Services Marketing
   • 470 Marketing for Sustainable Business
   • 490M DEI and Marketing in Multicultural Marketplaces
   • 491M Customer Relationship Management
   • 491S Small Business Marketing
   • 497T Marketing Text Mining and Analytics
   • 498B Advertising Practicum
   or any other marketing 400 or higher course
3. Six credits of 300-level or higher Isenberg business electives, INCLUDING marketing courses and electives.