The Courses

(All courses carry 3 credits unless otherwise noted.)

301 Fundamentals of Marketing

398 Internship (1-3 cr)

410 Consumer Behavior

411 Generating Customer Insights

412 Marketing Research

413 Social Media and Marketing Analytics

421 Product Strategy

422 Advertising & Promotional Strategy

423 Brand Management and Strategy

424 Influencer Marketing

425 Sales and Distribution Strategy

437 International Marketing

441 Marketing Management

450 Direct Marketing

455 Internet Marketing

460 Non-profit Marketing

465 Retailing Management and Technology

468 Services Marketing

470 Marketing for Sustainable Business

490M DEI and Marketing in Multicultural Marketplaces

491M Customer Relationship Management

491S Small Business Marketing

496 Independent Study (1-3 cr)

498B Advertising Practicum

499J Tools for Professional Success

499K Honors Internship

499P Honors Project

499T Honors Thesis

499Y Honors Research